What exactly does generating web traffic mean?

Online, as in real life, people do not like to travel if it is hard. To ensure traffic to your site, you must make it pleasurable and easy for your web users. You also want to attract the right traffic, so everyone benefits.

The main building blocks of this path to increased traffic are patience, hard work and perseverance. But with that, you must put the following into the mix:

Social networking: participate in discussions on Twitter, Facebook, Google+ and LinkedIn. Always link to your website. The nature of the Internet is networking, with its essence situated in the fact that users will always search for and exchange content.

Guest blogging: write articles for other blogs and websites that complements yours, but do not compete with it - in exchange for links back to your site.

Forums: find forums in your niche area and start contributing. Do not promote your own site, rather add value and assistance. Add a link to direct traffic to your site.

Article marketing: Write articles for both your own site and the site of other related businesses. Users will land on it when searching for information and be directed back to your website once their interest has been piqued.

Video tutorials: depending on your product, this might create interest and draw traffic.

Offline efforts: you can also promote your website offline, for instance on the radio, networking events, school talks, give-aways and hand-outs. Spark the interest and refer them to your website for more information.

That said, it is not only these points that matter, but also the look and feel of your website. Once you pull the traffic in, you must make the journey a joy. Here are a few tips:

  • Have enough white space on your page to make the site easy to read and scan
  • Easy navigation
  • Readable and relevant text

Since the amount of traffic to a website is synonymous to its popularity, it is vital to increase traffic in as many ways as possible.

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