The Power of Google Analytics
In today’s world, it really isn’t a generalisation to say that everyone uses Google. The numbers are simply mind blowing with over 11 billion Google searches conducted every month. The most popular of these searches ultimately represent the things people either most want to know or most want to buy. If a person could somehow find out what the most searched for terms or items on Google were it would be huge. In short, they would be able to provide an item or service to a very large market with a guarantee of consumer demand. So, what if I told you that this search information can be found at the click of a button?
What is Google Analytics?
So what is this mythical method of acquiring the worlds search trends? The answer: Google Analytics. Google Analytics is an umbrella term that refers to a series of powerful programs, all of which provide extreme and contrasting insights into Google's search requests. However, these programs don’t just provide you with raw data to sift through and make sense of yourself, far from it. The programs of Google Analytics allow you to chart and graph different data sets over different criteria and time periods, therefore allowing you the maximum insight into any data set. However, to reap the maximum benefit from Google Analytics one needs to independently analyse its two primary programs: Google Trends and Google AdWords.
Google trends is definitely the better known of the two programs and can provide numerous insights into consumer behaviour for Internet businesses and blogs alike. So what is Google Trends? Google trends is primarily a comparative tool, as it does not provide much insight into the actual hard and fast statistics of a topic, however this is not to say that it is not extremely useful. Google Trends graphs the number of searches for an item over a specific time period and allows you to compare the item you’re interested in to other items of your choosing. This overload of statistical jargon may be growing quite tedious, so let’s move onto an example. Let’s say, for example, that you run an online site that sells iPhone covers and you need to know exactly when to increase and decrease your supply. You could simply type ‘iPhone covers’ into Google Trends and it would generate a graph that, upon analysis, shows that the demand for iPhone covers spikes every time a new iPhone is released. This simple statistic really could make your hypothetical iPhone cover business a lot of money! Herein lies the power of Google Trends. Google Trends is particularly helpful for established businesses trying to establish consumer trends, but what if you’re a budding entrepreneur who wants to know if there’s demand for your alleged ‘million Dollar idea’. Enter Google AdWords.
Google AdWords is actually a Google money-making tool, but that doesn’t mean we can’t take advantage of it! Google AdWords was designed with the purpose of generating quotes for advertisers who wished to advertise on the Google search results page. To simplify this concept, the more popular the search item the more advertisers would have to pay to advertise on that respective result page. However, this program has inadvertently opened up a world of opportunity for us non-advertisers! The trick is this: advertisers needed to see how popular a search term was before they agreed to pay the advertising fee, thus Google had to design a program that provided exact monthly search figures for every possible search term. The money making potential of this program should strike you immediately. Let’s use an example to demonstrate: Say you want to start an online business selling iPhone covers but you have no idea whether it will be popular or not. You could simply type ‘iPhone covers' into the keyword tool of Google AdWords and you will be given an exact to-the-number figure of how many people have searched for 'iPhone covers' in a region and time period of your choosing. Therefore, Google AdWords can provide you with a precise figure of how many people per month will be interested in your product.
Who can actually benefit from Google Analytics?
So people who run or plan to run an online business can gather a lot of insight into their potential markets through Google Analytics, however, its benefits don’t apply only to these two groups of people. In actual fact, Google Analytics can be useful to almost anyone on some level. For example, Google AdWords could be an extremely powerful program for prospective bloggers. Say, for example, that a blogger was looking to start a new popular blog but was undecided between a fitness blog and a finance blog. If this were the case then a simple Google AdWords search would immediately reveal which of the ideas had more readership potential.
It might sound technical but one of the most powerful functions of Google Analytics is that it can be reverse engineered to your benefit. To simplify, instead of using Google Analytics to see if your idea is a good one, you can use Google Analytics to find a good idea. It is common sense in its most basic form to make the assumption that if an item is constantly searched for on Google then there is a demand for it. Therefore, you could unleash your inner entrepreneur by researching what the most searched for items are and then selling them online.
It stands to reason then, that Google Analytics is one of the Internet’s best kept secrets and affords people from all walks of life a major edge over their respective opposition. In today’s world, only major corporations can afford to implement costly surveys and focus groups to see if their products will be a success, however, through Google Analytics, you can do pretty much the same thing at a monstrous cost of only five minutes of your time.