Web Design: Crucial To Your Site's Success

It’s a known fact that first impressions in the real world are hugely important. In fact, amongst human beings there is a psychological tendency known as the ‘halo effect’ in which strangers believe more attractive people to be smarter and better than their less attractive counterparts. This of course is not always the case but there is no denying that this is a hugely prevalent phenomenon in the online world. Given the astronomical number of websites on the Internet, readers are able to click away from a web page if even a single thing doesn’t live up to their expectations. This means that a site’s first impression is crucial. It stands to reason then that web design has almost become more important than quality content in the cut-throat environment of the modern day Internet.

What Constitutes Good Web Design?

Good web design is actually surprisingly easy to spot. Everything that makes the experience of a certain web page more enjoyable can be classified as good web design. The first and perhaps most important aspect of web design lies in the overall look of the site. Whether a site looks good or not ultimately determines if a visitor will spend a couple of seconds on a page before clicking away or will actually stick around long enough to browse the content. It really wouldn’t be an exaggeration to say that something as simple as the look of a website plays a make-or-break role in a website’s success.

A website’s design should be simple yet sophisticated. A great way to ensure that the design of your site is up to scratch is to use the freely downloadable WordPress software to design your site. This free software includes classy themes and templates that give your site a great foundation to build on. Besides using WordPress, there are plenty of package themes and templates that can be purchased or downloaded from the Internet. One absolutely crucial aspect of web design is to make sure that your site doesn’t try to do too much. If your site is just a mess of different multi-coloured links thrown on a page it’s likely to overawe visitors and ultimately repel them from your site. A great rule of thumb is to make sure that the template used for your web page isn’t a bright colour. Darker colours will draw the reader’s eyes towards the actual content and allows for great colour contrasts.

It’s vitally important that your website looks good but there are other equally important elements of web design that need to be taken into consideration. Chief among these is the functionality of your site. There is nothing as frustrating as a site that doesn’t make logical sense. Bearing this in mind, it’s imperative that your site follows clear-cut patterns and is ordered systematically. For example, users should always be able to tell what is and what isn’t a link on your site. There are many ways to do this but the most common is for the link to turn a different colour when the mouse cursor hovers over it. This attention to detail may seem trivial but it really does make a stark difference in how people perceive your site.

The importance of web design simply can’t be underestimated in today’s volatile Internet culture. There have been numerous instances of sites with a previously shoddy design experiencing exponential site traffic growth after they took the decision to spend some money on the design of their website. A final piece of advice: take an objective look at your site’s design and if even a single thing irks you it might be worth considering a redesign.

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