How to Write Incredible Content

The Internet is a cut-throat environment where only the strong survive. There is simply no other way of describing it. For the standard Internet surfer- time is money – you see? If I had dared to finish that cliché you, the reader, might have left this page in search of a more interesting article. That is how ruthless the Internet is. If your blog or site is in anyway inferior to its competitors it won’t ever flourish. Perhaps the most important attribute of any site is the quality of the content. Nowadays, people are extremely picky when it comes to sites and blogs, and your site really has to offer something different to gain any kind of popularity. So what can you do to set your content apart from the rest?

You have to kind of maybe write with a bit of authority

Nobody likes to ask for advice, especially if the person you ask knows even less about the subject than you do. Which brings us to you: people will only take your content seriously if you write with confidence, as though you know what you’re talking about. No one wants to read an article where the author seems unsure of the facts he’s spouting. Therefore, a writer must always write with authority. This means not using words like “maybe” or “perhaps” which only damage your credibility on the subject. You should write as if your word on the subject is final. Write with conviction and verve and readers will be more than happy to treat your article as gospel.


The structure of your content is almost as important as the content itself. One solid body of text beneath a heading is extremely intimidating to a reader and can often deter them from reading the article entirely. So what is the best way to structure your content? One absolutely integral element of any article, particularly blog posts, is to include sub-headings. Sub-headings play the crucial role of sign posting your article. This means that the reader can quickly skim through your content to find the particular piece of information that is especially relevant to them. Furthermore, sub-headings simply make your content more readable. When faced with a massive body of unbroken text, the process of reading almost becomes draining. However, if the same text is broken up with sub-headings, the content becomes easier to consume, as the reader is able to mentally place each paragraph.

Write With Emotion!

People may not remember exactly what your article said, but they will always remember the way your writing made them feel. Because really, why do people read articles on the Internet? The short answer is to feel something. This emotion can be anything, whether its motivation, joy, anger, humour or deep sorrow – as long as your content can provoke some kind of emotion from the reader, it’s doing its job. Even if your content is both factual and helpful, it’s still very unlikely to be popular if it’s written devoid of emotion. At the end of the day, highly emotional content will always be more popular than plain facts. So what is the key to provoking emotion? Yes, this will sound beyond cheesy, but writing from the heart is never a bad place to start. If you write about a subject that you’re passionate about, that passion is likely to translate into your writing which will ultimately result in great content.

In conclusion, to have any hope of running a successful site you really do need infallible content. This is simply a fact of life. However, even if you aren’t the most talented of writers, it’s possible for anyone to improve through practice. Therefore, for your site to fulfill its potential you really must train to become a better writer.

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