How do you get backlinks to your site?

So you just went through all the paces of having your website set up, to now be exposed to a new term: backlinks. The most basic explanation of backlinks or incoming links, are connections between web pages. So naturally it would be grand if these links could be between your website and another – provided it is in the same industry and adding value.

Ensuring the correct backlinks to your site is a great off-page search engine optimisation (SEO) strategy that will help you to rise in the search engine rankings. This translates to more hits and ultimately more business. Every time a site links to your pages, it’s like a referral in real life – it’s one site saying ‘Hey, check these guys out they can help you/give you more information/answer your questions’. So to get other sites to link to you, aim to present yourself to relevant, quality readers and you shouldn’t have any problem getting links.

Wondering how to do this? Here are a few quick hints:

  • Ensure that your content is not only likeable, but incredible - this will make in linkable
  • Obtain links from people you know, in related industries
  • Write guest blog posts on similar industry blogs
  • Write a blog post about a fellow niche blogger
  • Provide something readers want to link to, for example, if your business is baking, provide free recipes
  • Add links to your social media profiles
  • Interview an industry expert
  • Become a product reviewer
  • Participate in forums

That said - it is important to know that it is not the quantity of links pointing to your site that guarantees success – rather the right links. The reputation of websites to which you are linked, decides the quality of the backlinks.

Take it slow, remembering that link building is a skill that you develop over time. It should happen naturally, and the reward for taking it slow and applying your mind will be worth your while.

So get linking, direct the traffic and remember, your pages must primarily be for users, not for search engines. Never lose sight of your main users.

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