A dummies guide to SEO

Search Engine Optimisation or better known as SEO, can be described as the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. This involves many things such as the words on your page and other sites linking to your site.

One of the key success factors is to make sure that the site is structured in a way that search engines understand exactly what it is that you do. To achieve long term results, web owners must understand that it is not just about the engines, but the site must be good for the readers too.

Search engines are the primary method of navigation for the majority of web users. There is nothing easier, quicker and more satisfying to a web user than to type in a few keywords about their topic, and have the results appear on the screen within milliseconds. However, for this to work, the search engine must recognise the keywords, relate it to the asked topic and create the desired results. The words that a user types into the search bar, carries extraordinary value. Search engine traffic can make (or break) an organization's success.

The search engine can only figure out your site with the help of SEO. So using SEO techniques will help your website get found for the correct keywords. This will then lead to people who have never heard of your website before, finding it and fulfilling whatever purpose your website has been created for.

If your website has been designed badly or without SEO in mind, then there is a strong possibility that no new visitors will ever find your website through the search engines.

The two key areas of SEO:

  • On-site optimisation: keep it simple by including five keywords on each page of your website, add internal links, header tags and image names (alt tags).
  • Off-site optimisation, or link building: to link other websites into yours - through guest blogging, social media profiles, advertising in applicable industry directories and paid advertisements.

It is important to monitor your results by keeping track of your SEO progress. SEO can assist in ensuring business success, by attracting the right visitors through search engines.

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